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Fresh Serums, Customised for your Unique Skin.

 

Target your skin concerns with ingredients
chosen for you.

Your Skin Is Unique.

You’re tired of wasting money on skincare that doesn’t work. You’ve tried lots of skincare products, but none of them seems to help.
Stop guessing and customise a serum for your exact skin needs, made with ingredients chosen for you. With your Atypical Serum, you’ll see the results you’re after because every ingredient in your blend was specifically chosen to help your skin goals. 
We don’t use buzzwords. We use our customisation science.

Your skin is unique.

You’re tired of wasting money on skincare that doesn’t work. You’ve tried lots of skincare products, but none of them seems to help.
Stop guessing and customise a serum for your exact skin needs, made with ingredients chosen for you. With your Atypical Serum, you’ll see the results you’re after because every ingredient in your blend was specifically chosen to help your skin goals. 
We don’t use buzzwords. We use our customisation science.

Your Custom formula, from £29

Customise your serum. Tell us about your skin goals and we’ll select the best ingredients for you and create your handcrafted blend.

Try a sample first. Not sure your custom blend is right for you? Get a free sample, just pay £3 for shipping.

female founded
british brand

personalised
for you

100% natural & vegan ingredients

freshly made & cruelty-free

female founded
british brand

personalised
for you

100% natural & vegan ingredients

freshly made & cruelty-free

How it works.

You customise your serum

by taking our quick online skin quiz and telling us about your skin goals.

 

We listen to your skin needs

and create your skin-compatible formula using a blend of high-performing natural ingredients and actives that will deliver the results you’re after.

Explore all our ingredients.

Your hand-crafted blend

is created just for you and only after you order it, so your skin can benefit from ingredients that are at their freshest and most active.

How it works.

You customise your serum

by taking our quick online skin quiz and telling us about your skin goals.

We listen to your skin needs

and create your skin-compatible formula using a blend of high-performing natural ingredients and actives that will deliver the results you’re after.

Explore all our ingredients.

Your hand-crafted blend

is created just for you and only after you order it, so your skin can benefit from ingredients that are at their freshest and most active.

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