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our philosophy

We’re all about
putting YOU first.

We created Atypical to give you the power to tell us what you want, to customise your skincare to suit your needs and to feel great knowing it was made just for you.
With us, there is no mould. We don’t assume to know what you want or what ingredients you prefer. We let you tell us your needs and use the latest cutting edge technology to give you the perfect skincare product every time, customised specifically for you with natural ingredients that will help you put your best face forward.


We’ve built Atypical on the values of trust, honesty and transparency, and we will always provide customers with a full ingredients list; we have nothing to hide. 



Got a question? Want to reach out? Say hello at hello@atypicalcosmetics.com

Our ethos.

Atypical was born out of our struggle to find products that suited our sensitive skin. Each one of us is an individual, with unique needs and lifestyles but the skincare products on the market don’t reflect that. We decided to change this by creating skincare that is tailored to your unique skin. Whether you’re not sure what ingredients suit you, or if you’re trying to avoid certain ingredients, we wanted to make it easy for you to tell us what you need. We then took it a step further and paired your skin needs with science, using your preferences to identify the best ingredients for you before making your personalised skincare. Our philosophy is simple, we put your needs first.

The Atypical difference

Customised skincare that puts you first.

Your needs first.

We put your needs at the heart of every customised skincare formulation. This is skincare that’s made for you and with you.

Clean ingredients.

Good for skin vegan formulations made with natural ingredients. No mineral oil, no parabens, no silicones, no artificial fragrances. Ever.

Freshly made for you.

Individually made skincare that’s produced after you order it. Experience fresh skincare with ingredients at their most active.

No mineral oils

No parabens

No silicones

Fragrance optional


Cruelty free

No mineral oils    |    No parabens    |    No silicones    |    Fragrance optional    |    Vegan    |    Cruelty free    |    Unisex

female founded
british brand

for you

100% natural & vegan ingredients

freshly made & cruelty-free

female founded
british brand

for you

100% natural & vegan ingredients

freshly made & cruelty-free

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